From Burnout to Breakthrough: Why I Built Frayze

What happens when you're doing the work of five people and still getting asked to do more? For me, it meant leaving the chaos behind and building Frayze — a full-stack automation company born out of burnout. In this post, I break down how I scaled web traffic 800%, lead volume 400%, and call answer rates to 99.5% — then walked away to help other founders do the same, smarter.

You’re probably living this right now…

You’ve got good people. A good business. But everything’s on fire.

You’re answering calls, updating websites, managing reviews, fixing tech issues, running ads, training new hires — and praying someone followed up with the lead from yesterday.

That was me. For five years.

I didn’t build Frayze in a lab. I built it because I was the one-person marketing team, IT department, developer, and sales lead for a 6-location dealership — and nobody was coming to save me.

The Numbers That Should’ve Been Enough

Most business owners dream of results like these:

📈 Website traffic up 800% (5,000 → 45,000/month)
🎯 Web leads up 400% (100 → 550–600/month)
💰 Sales up 41% year over year
💸 Tech costs cut 52% ($14.9k → $6.5k/month)
🤖 AI doing 40,000+ SMS and 20,000+ emails/month
☎️ Call answer rate from 36% → 99.5% (AI voice)
⭐ Reviews? Exploded.
🚀 Built: AI bot, CRM, HR system, inventory manager, review engine

And I did it while closing car deals. Managing marketing. Fixing broken plugins. Writing ad copy. Running interviews.

I didn’t plan to become an automation expert. I was forced to.

What Happens When You Get Too Good at Solving Problems?

Leadership stopped seeing the results. They only saw savings.
So they cut my hours. Then cut my salary. Then told me to “just sell.”

Let me be clear: I wasn’t unwilling. I was misused.
I didn’t build a system to be ignored — I built it to free businesses from chaos.

So I left. And Frayze was born.

Frayze Was Built for Founders Like You

If you’re wearing too many hats, doing too many things, and stuck duct-taping your growth together…

You don’t need another dashboard.
You don’t need another sales call.
You need someone who understands how it feels — and knows how to fix it.

Frayze builds automation, websites, CRMs, and marketing systems that save you hours every day, convert better, and scale without the burnout.

🚀 Built in the Field. Not in Theory.

Everything we offer at Frayze was tested on the frontlines:

6 locations
200+ sales/month
100,000+ interactions
0 outside help until month 54

We didn’t guess. We executed.

🧠 Ready to Work Smarter?

📞 Let’s Build a Smarter Business Together

🧪 Bonus: Get a Free Website & Social Media Audit
See how your digital presence stacks up — and where you’re leaving leads on the table.