At Frayze Technologies, we believe every great brand deserves a digital strategy that’s just as powerful as their mission.
That’s why we’re excited to announce our latest partnership — with Higher Standards Lifestyle, one of Thunder Bay’s most inspiring fitness and wellness brands.
Introducing Higher Standards Lifestyle: Founder & Mission🧠 Who They Are
Founded by Kyle Rayner, a certified personal trainer, multi-time Ontario Strongman finalist, and co-founder of Nexus Health & Fitness, Higher Standards Lifestyle (HSL) is more than a gym or an app — it’s a movement. HSL helps everyday people build stronger, healthier, more disciplined lives through training, nutrition, and lifestyle coaching.
From the ground up, the brand is focused on sustainable, performance-driven transformation — exactly the kind of mindset we align with at Frayze.
→ Want to experience the app?Sign up for Higher Standards Lifestyle here
Why This Partnership
We don’t partner with just anyone.
Frayze exists to empower ambitious, growth-ready businesses who want to leverage AI, automation, and digital infrastructure to scale — without getting buried in the tech.
HSL is that kind of brand. Local. Authentic. Visionary.
Kyle and his team are building something that deserves reach — not just in Thunder Bay, but across Canada. And our job is to give them the digital firepower to make it happen.
🛠️ What We’re Building
We’re still in the early stages, but here’s what’s already underway:
- ✅ AI-Powered SEO Foundation: Keyword strategy and blog automation system to drive search visibility
- ✅ Google Profile Optimization: Enhanced listings and metadata for local search traffic
- ✅ Landing Page Design + Funnels: High-converting pages designed to capture leads and app signups
- ✅ CRM + Automation Stack: Full system planning for chatbot, follow-up flows, and referral campaigns
- ✅ Social Media Content System: A branded content calendar with AI-assisted scheduling and automation
This isn’t just another marketing engagement. It’s a performance system in progress — powered by real tech, real data, and real intent.
📈 What’s Next
Over the next 60 days, we’ll be launching:
- A local funnel for personal training signups and app conversions
- AI-powered SMS and email sequences for re-engagement, reviews, and referrals
- A custom dashboard for live metrics, lead tracking, and automation triggers
- Ongoing SEO blog content to help Higher Standards dominate organic search
Explore what this system could look like for your business on our pricing page.
💬 Final Thoughts
We’re proud to be working with a brand that lives what it preaches. Higher Standards isn’t just a name — it’s a way of doing business.
And at Frayze, we’re building systems to match that energy.