At Frayze, we believe the future of retail is local, automated, and deeply connected to the people it serves. That’s why we’re thrilled to announce the launch of our newest project: Home North — a modern online furniture destination designed specifically for customers in Thunder Bay and across Northern Ontario.
🛋️ What Is Home North?
Home North is a Frayze-powered eCommerce experience created to bring the best of furniture shopping online — blending high-quality inventory, real-time customer support, and smart automation to help you find exactly what you need, fast.
We’ve partnered with trusted local distributors to showcase top-selling sofas, bedroom sets, dining tables, and more — all at prices that make sense for northern families.
👉 No confusing filters.
👉 No generic catalog copy.
👉 Just furniture that fits your lifestyle, backed by a real team that lives where you live.
💡 Why We Built It
Frayze has always been about building smart systems that actually help people — and Home North is no different.
We saw a gap in the local market:
- ❌ National retailers don’t cater to northern shoppers’ needs
- ❌ Traditional stores struggle to compete online
- ❌ Delivery expectations don’t match northern reality
So we built a platform that combines:
✅ Local insight (yes, we know the roads, weather, and delivery challenges)
✅ Real-time inventory updates — powered by automation
✅ Smart lead capture & follow-up tools — designed to help stores grow
✅ AI-powered customer service — meet Jess, your virtual furniture assistant
🤖 Meet Jess — Your New Shopping Sidekick
Have a question about delivery, stock, or financing?
Just ask Jess — our friendly chat assistant trained to help you 24/7. Jess makes online shopping easier by:
- Collecting your preferences
- Finding answers fast
- Connecting you with a real team member when needed
Think of her as your virtual concierge, always ready to help you furnish your home smarter.
⚙️ Built for Customers. Powered by Frayze.
The entire Home North site runs on the Frayze AI automation engine, giving local furniture sellers access to the same backend tools used by big-box retailers — without the overhead.
We’re proud to support Thunder Bay’s local businesses by helping them compete (and win) online.
🚀 What’s Next?
We’re just getting started. In the coming weeks, Home North will roll out:
- 🛠️ A custom design studio to visualize your space
- 💳 Flexible payment and rent-to-own options
- 🎁 Exclusive local offers for Thunder Bay residents
- 🤝 Deep integration with the Frayze CRM for smarter customer experiences
Want to see it in action?
👉 Visit homenorth.ca and experience furniture shopping, reimagined for the north.
🧠 About Frayze Technologies Inc.
Based in Thunder Bay, Frayze helps small businesses scale smarter with AI, automation, and custom CRM systems. From dealerships to furniture stores, we build the backend tools that power local growth — without the fluff.
Learn more about how we help service-based businesses thrive → https://frayze.ca
📚 Additional Resources
- How AI Is Transforming Local Retail in 2025
- The CRM for Lead Generation: Frayze Blog
- Thunder Bay Chamber of Commerce
- Furniture Industry Trends Canada (StatCan)