Frayze 2025 Client Impact Report | CRM Automation Case Studies

Systems Built. Bottlenecks Removed. Growth Enabled.

Most businesses don’t stall because of a lack of effort, talent, or demand.
They stall because their systems cannot scale with them.

In 2025, Frayze worked with organizations across e-commerce, automotive, trades, SaaS, hospitality, and private equity to design and deploy growth infrastructure — CRM systems, automation, AI-assisted workflows, and conversion-focused web foundations.

This report highlights patterns of impact, not confidential metrics. The goal is simple: demonstrate what happens when businesses stop duct-taping tools together and start operating with intention.

What Frayze Actually Builds

Frayze does not sell “marketing.”

We design connected growth systems that sit underneath revenue and operations:

Centralized CRM and pipeline control
Automated lead handling and follow-up
AI-assisted communications and customer support
Conversion-focused websites and SEO foundations
Reporting tied to operational reality, not vanity metrics

Learn more about our core systems:

https://frayze.ca/solutions
https://frayze.ca/solutions/crm-automation
https://frayze.ca/solutions/lead-generation-system

2025 Client Impact — By Industry

E-Commerce & Product Brands

Urbis Concepts
Live-edge furniture and direct-to-consumer brand based in Ontario.
Frayze supported the transition from a static product website into an authority-driven e-commerce ecosystem, with emphasis on structured content, lead capture, and long-term conversion.

Website: https://urbisconcepts.com

Kovara / ShopKovara
Cross-border furniture brand operating in the U.S. market.
Systems were built to support catalog growth, customer inquiries, and backend automation without increasing operational complexity.

Website: https://shopkovara.com

Eagle Eye Herbs
Kombucha and herbal soda brand based in Northern Ontario.
Frayze helped establish digital foundations to support local discovery, customer engagement, and operational clarity as distribution expands.

Website: https://eagleeyeherbs.ca

Automotive & Sales Enablement

Beyond the Dealership
Automotive group operating in Manitoba.
Focused on improving lead handling consistency, CRM structure, and response-time workflows to support sales performance without adding headcount.

Website: https://beyondthedealership.ca

JC Training and Development
Sales training and performance coaching organization based in the U.S.
Systems were designed to support onboarding, structured follow-ups, and ongoing communication that reinforces training outside of live sessions.

Website: https://josephacala.com

Trades, Construction & Industrial

Global Aluminum Solutions Inc
Aluminum and glass contractor serving Ontario.
Frayze implemented a pipeline-first CRM structure to manage quotes, site details, documents, and follow-ups across longer sales cycles.

Website: https://aluminumsolutions.ca

Gordon Trailer Sales & Rentals
Trailer sales and rental company based in Northern Ontario.
Systems were deployed to streamline inbound inquiries, customer tracking, and internal follow-through for both rentals and sales.

Website: https://gordontrailersales.ca

SaaS, Platforms & Internal Systems

Higher Standards Lifestyle
Fitness app and digital wellness platform.
Frayze supported onboarding flows, user communications, and retention-focused automation designed to scale alongside user growth.

Website: https://higherstandardslifestyle.ca

Thunder Bay Home Services
Local lead-generation platform built as an internal Frayze initiative.
This project serves as a live proving ground for SEO, automation, lead routing, and monetization systems.

Website: https://thunderbayhomeservices.com

Hospitality, Events & Community Brands

Monty’s Joint
Hospitality and nightlife brand in Thunder Bay.
Frayze implemented customer engagement, communication, and reputation workflows to support promotions, events, and repeat traffic.

Website: https://montysjoint.com

South Core Roar
Large-scale community event based in Thunder Bay.
Systems were designed to support promotion, participant communications, and post-event follow-up in a compressed timeline environment.

Website: https://southcoreroar.com

Finance & Capital

Nearing Point
Private equity firm based in San Francisco.
Engagement focused on systems clarity and operational structure — the same foundations required before capital can be deployed effectively.

Website: https://nearingpoint.com

Patterns Across Every Successful Client

Across all industries, the same principles consistently apply:

Speed to lead matters more than lead volume
CRM structure matters more than CRM features
Automation reduces human error, not human value
Websites must convert, not just look good
AI performs best when layered on top of clean systems

These principles guide every Frayze engagement.

What This Means Going Into 2026

If your business still relies on:

Manual follow-ups
Disconnected tools
Untracked leads
Guesswork reporting

You are already paying the cost of weak systems.

Frayze’s work in 2025 focused on building infrastructure that removes friction before growth becomes chaotic.

Pressure-Test Your Own System

If you’re unsure where your real bottleneck is, start here:

Get your Automation Score:
https://frayze.ca/digital-audit

Explore our solutions:
https://frayze.ca/solutions

View pricing and engagement scope:
https://frayze.ca/pricing

Book a working session:
https://frayze.ca/book-consultation