The Challenge
Home North Furniture had ambitious expansion plans but lacked the digital infrastructure to support them. Managing inventory across multiple potential locations without a centralized system was a recipe for disaster. They needed a brand identity that could scale and a technical backend to match.
The Solution
Frayze partnered with Home North to build their entire digital ecosystem from the ground up.
1. Inventory Forecasting & Sync
We implemented a system that doesn't just track what's in stock, but helps forecast demand. This allows Home North to optimize stock levels across their 3 locations, reducing overhead and preventing stockouts.
2. Local SEO Dominance
For a physical retailer, "near me" searches are everything. We built a location-based SEO strategy that ensures when anyone in their target markets searches for "furniture," Home North dominates the map pack.
3. Automated Customer Journey
From the moment a customer asks about a sofa to the post-delivery satisfaction survey, the communication is automated. This ensures a consistent, premium customer experience without burdening the sales staff with admin.
The Result
Home North successfully launched 3 locations with a unified brand and operational system, instantly competing with established big-box retailers.
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