The Challenge
Need A Car is a major player in the Ontario automotive space, but their growth was creating operational friction. With 6 locations and over 70 staff members, data was siloed.
- Fragmented Data: Customer data was split across different CRMs and spreadsheets.
- Communication Gaps: Leads were falling through the cracks during handoffs between locations.
- Language Barriers: Serving a diverse customer base required multi-lingual support that wasn't systematized.
The Solution
Frayze implemented a Full-Funnel Growth System tailored for multi-location automotive groups.
1. Unified Data Architecture
We migrated 150,000+ contact records into a single, centralized CRM source of truth. Now, if a customer visits the Toronto location, the team in Oshawa knows their history instantly.
2. Automated Lead Routing
We built custom workflows to route leads based on location, vehicle interest, and language preference. A Spanish-speaking lead interested in a truck is automatically assigned to a Spanish-speaking truck expert.
3. The "Forever Follow-Up"
We deployed 12-month nurture sequences. Leads who don't buy today aren't lost; they are nurtured with value-driven content until they are ready to purchase, automatically resurfacing hot leads to the sales team.
The Result
"Frayze didn't just give us software; they gave us a system. We now have complete visibility over every lead across all 6 stores."
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