MyWai.ca – AI, CRM & Automation

Project Summary
At Frayze Technologies, we envisioned, designed, and built MyWAI — a fully integrated CRM and automation platform engineered to empower businesses through AI-driven workflows, intelligent lead scoring, and seamless sales and marketing automation.
MyWAI served as the foundation for Frayze’s innovation today, setting new standards for speed, personalization, and operational efficiency.
Project Scope
Enhanced visibility across sales, marketing, and operations from a single platform
Automated Lead Scoring
70% Reduction in Manual Follow-Up Tasks
Automated Follow-Up
Over 250,000 automated messages delivered across 6 locations
AI Workflows for Business
Saved over $8,000/month in legacy software and staffing costs
Over 44% growth in total revenue over 120 days
Crafted a modern, AI-forward brand identity that balanced trust, automation, and dealership simplicity.
Built a scalable CRM architecture with client management, sales pipelines, automated lead nurturing, and AI-assisted deal tracking.
Launched data-driven campaigns with AI follow-up, boosting conversions and slashing ad waste across all platforms.
Created smart automation sequences for customer onboarding, task management, appointment scheduling, and pipeline follow-ups — reducing manual intervention by 60%.
Developed real-time dashboards to monitor pipeline health, conversion metrics, and marketing ROI — enabling faster, data-driven decisions.