Need A Car Canada CRM Website Design
Portfolio Description
NeedACar.ca is Canada’s premier online marketplace for pre‑owned vehicles and in‑house financing. We completely overhauled their site to streamline the “find‑a‑car → apply‑for‑financing” funnel, improve performance on mobile, and supercharge lead capture—resulting in a 35% lift in qualified applications and 50% faster page loads.
Developed a custom, multi‑step vehicle selection & financing form
Built AJAX‑powered inventory filters (make, model, price, mileage)
Integrated MySQL backend with real‑time stock sync via AWS Lambda
Hooked up third‑party credit‑check APIs for instant approvals
Implemented automated email & SMS lead notifications
Optimized site for SEO, accessibility, and mobile performance
• User‑journey mapping for faster lead flows
• SEO & analytics roadmap
• Conversion‑first copy frameworks
• Mobile‑first, responsive wireframes
• Component‑based UI library
• Visual style guide & iconography
We refined NeedACar.ca’s brand voice to communicate trust, transparency, and speed—crafting a flexible style guide, logo lockups, and on‑brand imagery guidelines to drive consistency across web, email, and social channels.
Mapped out click‑by‑click flows, built interactive prototypes in Figma, and ran A/B tests on key funnel pages to slash form‑abandonment by 28%.
Converted designs into a custom WordPress theme using PHP, vanilla JS & AJAX; built dynamic filters and a blazing‑fast inventory grid.
Wrote all site copy—including headlines, CTAs, and help tooltips—with attention to SEO keywords and clarity for first‑time car shoppers.
Architected and deployed a MySQL stock database with AWS Lambda sync jobs, integrated credit‑check and CRM APIs for real‑time approvals and lead routing.
Configured the client’s CRM to ingest every incoming lead automatically, implemented lead‑scoring and routing rules, set up personalized sales workflows, and built real‑time dashboards to monitor pipeline health and response times.
