TotalAutoWarranty.ca – Automation, CRM, Web Design & E-Commerce
Portfolio Description
TotalAutoWarranty.ca is a Canada-wide automotive protection provider offering extended car warranties, top-up coverage plans, and dealership-grade service packages. We revamped the website with a goal to simplify plan comparison, increase conversion for lead forms, and integrate a streamlined visual identity. The new site loads faster, navigates smoother, and clearly communicates the value of each warranty option.
Redesigned the pricing & coverage comparison table
Optimized UI for mobile and tablet viewports
Created modular HTML components for fast plan updates
Implemented scroll-triggered CTA buttons for higher engagement
Developed a focused branding style for digital assets
Warranty funnel simplification Visual storytelling for plan tiers
Mobile-first layout Interactive comparison grid
Toronto Auto Group — TotalAutoWarranty.ca
Created a professional, modernized brand identity emphasizing reliability and protection. The visual language and palette were chosen to build trust and position TotalAutoWarranty.ca as a premium provider.
Crafted wireframes and mockups with an emphasis on comparison-based decision-making. Built responsive layouts that elevate clarity and improve mobile conversions.
Developed a responsive comparison table using HTML & CSS, styled to match the client’s brand. Added interactive highlights and icons to clearly display coverage levels.
Wrote and refined key messaging including headings, benefits breakdowns, and CTAs to help customers easily understand coverage options and take action.
Built a dynamic lead capture form tailored to the client’s funnel, integrated with Frayze CRM via API to instantly pass leads, trigger automated follow-ups, and log source tracking for performance analysis.
