The Challenge
Eagle Eye Herbs is a Thunder Bay startup making organic kombucha, herbal sodas, and natural pops. They had a great product and a growing local following, but no online presence to scale beyond farmers' markets and word-of-mouth.
- No Online Sales Channel: All sales were in-person with no way to take orders or showcase products online.
- Brand Awareness Limited: Without a website, they were invisible to anyone not already in their physical reach.
- No Local SEO: Searches like 'kombucha Thunder Bay' or 'natural soda Thunder Bay' went to competitors.
The System We Installed
Frayze built a complete e-commerce platform from scratch, designed to look as premium as the products themselves.
1. Custom Product Catalog & Online Ordering
We designed a clean, appetizing product catalog showcasing each kombucha flavour and herbal soda variety. The online ordering system supports local pickup coordination, making it easy for Thunder Bay customers to order and collect.
2. Thunder Bay Local SEO
Every page targets Thunder Bay-specific search terms. We optimized for 'kombucha Thunder Bay,' 'natural soda NWO,' 'organic beverages Thunder Bay,' and related keywords to drive organic discovery.
3. Social Media & Email Integration
We connected the site with their social media presence and set up email automation to drive repeat orders. Customers who purchase receive follow-up sequences with seasonal flavour updates and promotional offers.
The Impact
Technology Stack
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