§ 01. The leak was in the follow-up
They weren't losing jobs at the quote. They were losing them in the silence after.
Global Aluminum Solutions builds high-end custom railings — glass, picket, cable, and decorative aluminum for residential and commercial properties across the GTA. The work is premium. The buyers are real. The product sells itself when it's in front of someone. The problem wasn't the work. It was everything before and after.
When Frayze took on Global Aluminum Solutions, the install crew was running flat out — but the office was the bottleneck. Quote requests came in through three different inboxes. Some got answered the same day. Some sat for a week. Some were never seen at all. Homeowners shopping three quotes were giving the job to whoever called them back first, and that was rarely Global Aluminum Solutions.
The website was a brochure, not a tool. Google had no idea what they did. Social posts went up sporadically, then stopped. And there was no system — anywhere — to follow up with a homeowner who'd asked for a quote three weeks ago and hadn't replied.
Where the deals were leaking
- Three inboxes, no single source of truth. Quote requests scattered between the web form, Facebook, and personal email.
- Response times measured in days, not minutes. Homeowners had already signed with a competitor by the time the callback came.
- No follow-up after the quote went out. If the customer didn't reply, the deal died.
- Website pulled zero search traffic. Not ranking for "glass railings GTA," "aluminum fencing Toronto," or any commercial term.
- No B2B pipeline. Builders, deck contractors, and property managers — the obvious partners — weren't being touched.
- Estimating and invoicing lived in a notebook. Jobs got quoted twice, billed late, paid slow.
§ 02. Seven systems. One operating spine.
Not seven tools bolted together. One platform where the website, the inbox, the pipeline, the AI follow-up, the estimating, and the partner outreach all talk to each other — so the team only has one screen to look at, and nothing falls through.
SEO-First Website Rebuild
Brand-new site engineered for search. Geo pages for every GTA service zone, schema markup, page speed under 2s, project galleries built to rank. Built to bring in the traffic, not just sit there. See Web & SEO.
Custom Lead Magnets + On-Site Chatbot
"Railing Style Guide" PDF, instant quote estimator, and an AI chatbot trained on the product line. Visitors get answers at 11pm Sunday. Their info lands in the pipeline before they close the tab.
Automated Responders + AI Follow-Up
Every new lead gets a personalized SMS in under 60 seconds. AI-written follow-up sequence runs for 21 days — text, email, voice drop — until the customer books, declines, or asks to be left alone. Powered by our CRM & Automation engine.
Simplified Sales Pipeline + Rep Management
One pipeline, six stages, color-coded by job value. Reps assigned automatically by zone. Stale leads flagged after 48 hours. Owner sees every job, every rep, every dollar at a glance.
Automated B2B Partner Outreach
Targeted outbound to deck builders, landscapers, GCs, and property managers across the GTA. Cold sequence builds the referral channel that compounds while the homeowner channel runs. See our Lead Gen System.
Estimates, Invoicing & Auto Scheduling
Branded digital estimates sent in minutes. One-click acceptance triggers a deposit invoice, books the site visit, and confirms by SMS. Money in faster. Calendar built by the system.
Social Media Responders + Content Engine
Auto-replies to Facebook and Instagram DMs route warm conversations into the pipeline. Weekly job-site photos and finished-project posts run on a schedule — so social proof keeps building without the owner touching it.
§ 03. The phone stopped being a problem.
Inside 90 days the office stopped being the bottleneck. The headline number is qualified quote requests per month — 3.4× the baseline — but the change underneath it is what the owner actually feels: response time measured in seconds, every lead followed up until it converts or formally exits, and a calendar that fills itself.
Missed-call text-back + AI receptionist closed the gap that was costing them deals.
Faster response plus structured follow-up nearly tripled conversion to a booked on-site quote.
Deck builders, landscapers, and property managers now feeding referrals into the pipeline monthly.
Digital estimates and one-click acceptance moved revenue from "eventually" to "this week."
New SEO site began ranking on commercial GTA terms within the first 90 days.
Time previously spent chasing quotes and answering DMs — now spent quoting, closing, and running the crew.
In their words
"We weren't a bad installer. We were a bad office. Frayze didn't sell us software — they built us an office that runs whether we're at the shop or on a roof in Mississauga."
§ 04. If your business looks like this — read on.
The same system runs cleanly for any business where a customer requests a quote, the response time decides the sale, and the crew is in the field instead of in the office.
Why this works for installer trades
Same system, different vertical — the leak in the follow-up is the same shape across all of them.
- → Custom railings, fencing, decks, sunrooms
- → Excavation, septic, foundation, waterproofing
- → Roofing, siding, eavestrough, exterior renovation
- → Custom carpentry, finishing, millwork
- → HVAC, plumbing, electrical (residential service)
What you stop doing on day one
Most owners we talk to are running the office from their truck. When the system takes over, these things stop:
- → Manually answering DMs and form submissions
- → Quoting twice because the first one got lost
- → Wondering which leads went cold and why
- → Chasing invoices that should have been paid
- → Posting to social when you remember to
— Run the same system for your shop
Twenty minutes. Real numbers. No fluff.
Book a fit call and we'll walk through what your version of the Global Aluminum Solutions build would look like — what gets installed first, what it costs, and what to expect in the first ninety days. We're operators in Thunder Bay. You'll talk to the person doing the work.
Related reading: trades solutions, lead generation system, web design + local SEO, ad management + paid growth, Need A Car case study.