Question 1

What exactly does Frayze do?

Accepted Answer

We help you grow without juggling five different vendors. Frayze is a Canadian growth technology platform that brings your website, CRM, marketing automation, SEO, and AI together in one connected system. Instead of paying separate agencies for web, ads, and software, you get a single setup that turns more visitors into customers.

Question 2

Do you only work with Thunder Bay businesses?

Accepted Answer

No. Our HQ is in Thunder Bay, but we work with you wherever you are. We serve clients across Ontario (Toronto, Sudbury, Ottawa) and the rest of Canada. Because we build and launch remotely, we can set up your growth system for a business anywhere in North America.

Question 3

What industries do you specialize in?

Accepted Answer

We focus on lead-driven businesses where a missed lead is a four-figure loss — automotive (our flagship), trades and home services (HVAC, plumbing, roofing, electrical), and local service businesses. Our system works for any business that wants more leads and an easier way to manage customer relationships.

Question 4

How much does it cost?

Accepted Answer

It depends on how much you want us to manage. The Business Startup Program is $500 setup + $99/month + usage. The 7-Day Website Launch starts at $997 plus a scoped monthly. Larger managed systems are priced to your business on a quick call — no surprise pricing, and you get a fixed quote before you commit to anything.

Question 5

Do I have to sign a contract?

Accepted Answer

No. Everything is month-to-month — no lock-ins and no cancellation fees. The only one-time cost is the setup fee, paid once your build is live. We keep clients by being worth it, not by trapping them.

Question 6

Do I own my website and data?

Accepted Answer

Yes. Once your setup is paid, the design, content, and your data are yours, and your data stays in Canada. If you ever decide to leave, we package up your site files for you.

Question 7

What if I already have a website?

Accepted Answer

You may not need a rebuild. If your site looks fine but isn't capturing or following up on leads, we can AI-enhance what you've got — add the AI responder, CRM, booking, and follow-up on top of it. If it's slow or dated, a modern rebuild is the better call. A free audit tells you which you actually need.

Question 8

What if it doesn't get results?

Accepted Answer

We start every engagement with a free audit to find where leads are already leaking before we build anything. If we can't identify a clear ROI path, we'll tell you — and we won't take the project. We only work with businesses where we're confident we can move the needle.

Question 9

How long does it take to implement?

Accepted Answer

Fast. We launch the core system in as little as 7 days once we have your content and deposit. Custom websites or complex AI integrations usually take 4-8 weeks, depending on scope. You'll get a clear timeline up front.

Question 10

What's actually included?

Accepted Answer

Everything to win and keep customers in one place: a fast website, a CRM that tracks every lead, a unified inbox (calls, texts, web chat, social DMs), missed-call text-back, automated email/SMS follow-up, online booking, reviews/reputation, payments, an AI responder, and reporting. See the full breakdown on our Platform page.

Question 11

Do you provide training?

Accepted Answer

Yes, and you'll never be left to figure it out alone. Every setup includes clear video training and live onboarding over Zoom. Your team will know exactly how to use the CRM, manage leads, and read your reports with confidence.

Question 12

Can I start small and add more later?

Accepted Answer

That's how it's designed. Start with the core website + CRM, then turn on automation, AI agents, lead generation, or paid ads only when your volume demands it. No rebuild required — just activation.

Question 13

Do you work with car dealers?

Accepted Answer

Yes — automotive is our flagship vertical. Independent and small-group dealers get inventory-aware websites, instant lead response, trade-in and finance capture, review generation, and a CRM built for the lot. Before Frayze, our founder built and ran the lead engine for a six-rooftop auto group, so this is our home turf.

Question 14

Is there government funding to help pay for this?

Accepted Answer

Possibly. Canada's AI-adoption programs — like FedNor's Regional AI Initiative in Northern Ontario (delivered through NORCAT) — can help offset an AI build. Most for-profit support is interest-free repayable, not a free grant, and eligibility is project-specific. We'll help you scope a fundable project; you confirm eligibility with the program. See our funding & accessibility guide for details.

Question 15

Is my website legally required to be accessible?

Accepted Answer

Under Ontario's AODA, public-sector organizations and private businesses with 50+ workers must make their websites meet WCAG 2.0 Level AA, and organizations with 20+ workers must file an accessibility compliance report (next due Dec 31, 2026). We build accessible, WCAG-conformant sites by default. This is general information, not legal advice — confirm your obligations at ontario.ca.

Question 16

Is my data stored in Canada?

Accepted Answer

Yes. Your data stays in Canada. We host on Canadian data centers (Montreal/Toronto), so you stay compliant with PIPEDA and other Canadian privacy rules.

Question 17

How secure is the platform?

Accepted Answer

Your data is well protected. We run on SOC 2 Type II compliant infrastructure, and your data is encrypted both in transit and at rest. We also enforce strict access controls and run regular security audits.

Frequently Asked Questions

General & Services

Pricing & Getting Started

The System & Automation

Automotive & Funding

Data & Security

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