The Challenge
Gordon Trailer Sales and Rentals has been a trusted name in the Thunder Bay and Rosslyn area for trailer sales and rentals. But as the business grew, manual processes were consuming more and more of their team's time.
- Manual Overload: Day-to-day activities like inventory updates, customer inquiries, and follow-ups were eating into productive hours.
- Low Online Visibility: Despite being a local staple, their digital presence didn't reflect the strength of the business.
- No Automation: Every customer touchpoint required manual intervention with no system to streamline.
The System We Installed
Frayze focused on automating the operational bottlenecks and building a digital presence that matches Gordon Trailer's reputation in the community.
1. Operational Automation
We implemented automation systems that handle routine tasks — inquiry responses, appointment scheduling, follow-up reminders, and customer communications. The team spends less time on admin and more time on sales.
2. Enhanced Digital Presence
We rebuilt their online presence with a clean, professional website that showcases inventory, rental options, and locations. Integrated with Google Business Profile for maximum local visibility in Thunder Bay and surrounding areas.
3. Local SEO & Search Visibility
Optimized for search terms like 'trailer sales Thunder Bay,' 'utility trailer rentals Rosslyn,' and related equipment keywords. Gordon Trailer now shows up where buyers are actually searching.
The Impact
Technology Stack
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