The Challenge
Monty's Joint is a neighbourhood gastropub in Thunder Bay's Fort William area — great food, great atmosphere, but their digital presence wasn't matching the quality of the in-person experience.
- No Website: Relying almost entirely on social media and word-of-mouth for customer acquisition.
- Missed Local Searches: People searching 'restaurants Thunder Bay' or 'gastropub Fort William' weren't finding Monty's.
- Review Management: No system to encourage and manage online reviews across Google and other platforms.
The System We Installed
Frayze built a complete digital presence designed to make Monty's Joint the top search result for dining in the Fort William neighbourhood.
1. Restaurant Website
We designed a clean, mobile-first website with menu display, hours, location map, and an events/specials section. The site loads fast, looks great on every device, and makes it easy for customers to find what they need.
2. Google Business & Local SEO
We fully optimized their Google Business Profile with accurate info, high-quality photos, menu items, and regular posts. On-site SEO targets 'Thunder Bay restaurant,' 'Fort William dining,' and neighbourhood-specific terms that locals actually search.
3. Review & Reputation System
We implemented an automated review request system that encourages happy customers to leave Google reviews, building social proof and maintaining a strong star rating. Negative feedback is captured privately before it hits public platforms.
The Impact
Technology Stack
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