Custom E-Commerce & SEO for Live-Edge Furniture Across Two Markets

The Challenge

Urbis Concepts and Shop Kovara are owned by the same entrepreneur creating stunning live-edge hardwood furniture. With operations in both Arlington, Texas and Etobicoke, Ontario, they needed a digital presence that could sell high-ticket custom pieces online while ranking locally in both markets.

• Two Brands, No System: Running two separate brands with no unified digital strategy.
• High-Ticket Sales Online: Selling $2,000–$10,000+ custom furniture pieces requires trust-building that a basic website can't deliver.
• No Local Visibility: Neither brand was ranking for furniture-related searches in their respective markets.

The System We Installed

Frayze designed and built a complete e-commerce experience using Shopify and integrated GoHighLevel for advanced lead management and automation.

1. Shopify E-Commerce Platform

We built a high-converting Shopify store with professional product galleries, custom product pages, and a streamlined checkout process. This provided the rock-solid foundation needed for high-volume furniture sales.

2. GoHighLevel CRM & Automation

We integrated GoHighLevel to manage lead nurturing, automated follow-ups, and reputation management. This ensures that every high-value inquiry is captured and systematically moved toward a sale.

3. Full-Stack Digital Management

We manage the entire digital ecosystem, including Meta ad campaigns, Google Analytics tracking, Google Business Profile (GBP) optimization, and Google Merchant Center for product listing ads.

4. Multi-Market Local SEO

Every page was optimized for local search in both the GTA and DFW markets to drive organic traffic from both regions.