Higher Standards Lifestyle
Fitness Meets Automation: Funnels, Content, and AI That Convert
Overview
Higher Standards Lifestyle is more than a fitness brand — it’s a digital coaching platform that combines discipline, nutrition, and habit building for real transformation. But to scale their impact, they needed automation. Frayze stepped in to build a full-stack digital growth system — powered by smart tech, clean UX, and AI tools working behind the scenes.
What We Delivered
Turning Purpose Into Performance
Social Automation
Built tools to generate, schedule, and log posts
Lead Follow-Up
SMS/email sequences that nurture app signups and upsell
App Funnel System
Built landing pages and lead flows that drive downloads and trials
Pixel + Analytics Setup
GA4, GTM, Meta Pixel, UTM tracking for full funnel visibility
Content Engine
Automated SEO blog creation using n8n + OpenAI + WordPress
AI Goal Capture Forms
AI that gathers motivation types, experience levels, and goals
Results That Speak for Themselves
JC Training went from inspiration to implementation — fast.
These measurable results came within the first 60 days post-launch.
+12,000%
increase in SEO blog traffic (from automation)
30+
auto-generated social posts per month
100%
Listing Directory Management Control
85%
of leads now tagged with motivation type and goals
This is what’s possible when faith meets systems — and when purpose meets performance.
What Kyle Rayner Had to Say
“Frayze took our coaching vision and turned it into a system that works around the clock. We’re seeing more engagement, better-qualified leads, and the automation is saving hours each week.”
— Kyle Rayner, Higher Standards Lifestyle