Overview
HomeNorth, a subsidiary of N.C.R. Leasing, is on a mission to boost digital footprint of their 3 furniture stores.
Frayze partnered with NCR to build a new lead generator, Home North that amplifies that mission — blending brand design, sales funnels, automation, and AI tools into one powerful growth engine.
What We Delivered
Turning Purpose Into Performance
SEO Strategy & Optimization
We rebuilt JC Training’s visibility from the ground up with advanced on-page SEO, optimized keyword targeting to attract entrepreneurs and growth-minded professionals.
Private Member & Client Portal
We implemented a secure online space for clients to access resources, communicate, track progress, and stay engaged — built directly into the site for frictionless access.
Business Listings & Local SEO Boost
Claimed, synced, and optimized JC’s local profiles across 40+ directories including Google, Bing, and Apple to increase trust, rankings, and discovery.
Brand-New Conversion-Ready Website
Designed and developed a fast, mobile-first website with clear messaging, built-in lead funnels, and seamless navigation — tailored to Joseph’s brand, mission, and growth goals.
Smart CRM + Sales Pipeline
Equipped JC with a powerful CRM powered by Frayze’s automation engine — including lead tracking, sales stages, automated reminders, and contact segmentation.
Frayze AI Assistant Integration
Installed a conversational AI assistant to respond to inquiries 24/7, guide visitors through services, and capture leads automatically via SMS and chat.
Results That Speak for Themselves
JC Training went from inspiration to implementation — fast.
These measurable results came within the first 60 days post-launch.
+143%
Increase in lead capture after implementing AI lead funnels and targeted CTAs.
300+
Downloads of the JC Growth Blueprint — a powerful lead magnet now integrated into the funnel system.
5X
Improved follow-up consistency across coaching leads, handled fully by automation.
100%
Every lead is now auto-tagged by intent, goal, and funnel entry point for better segmentation.
This is what’s possible when faith meets systems — and when purpose meets performance.
What Joseph A. Cala Had to Say
“Working with Frayze was a no-brainer. They didn’t just build me a site — they built me a system that runs while I sleep. My message is getting out there, and lives are being changed.”
— Joseph A. Cala, JC Training & Development