AI, CRM & Automation Systemsin Thunder Bay
We build the connected digital infrastructure that helps Thunder Bay businesses capture more leads, close faster, and scale without adding headcount. Website design, CRM, AI automation, lead generation, and local SEO — all from one local team.
Why Thunder Bay Businesses Need a Connected Growth System
Thunder Bay is a city of 110,000+ with a strong foundation in trades, healthcare, education, and tourism. But most local businesses are still running on disconnected tools — a website here, a spreadsheet there, and manual follow-up everywhere. That costs you leads, time, and money.
At Frayze, we believe every Thunder Bay business — whether you're a plumber on the North Side, a med spa on Memorial Avenue, or a growing auto dealer on Arthur Street — deserves the same enterprise-grade infrastructure that large corporations use. The difference? We build it to fit your budget and your local market.
Our approach is simple: we unify your website, CRM, automation, lead generation, and SEO into one connected system. When a customer searches "plumber near me" in Thunder Bay, your website captures the lead, your CRM logs it, your automation sends instant follow-up, and your dashboard tracks the ROI — all without you lifting a finger.
Disconnected tools, manual follow-up, leads falling through the cracks, and no visibility into what's actually working.
The average small business loses 30-50% of its leads due to slow follow-up. In Thunder Bay's competitive service market, that's thousands in lost revenue monthly.
A unified growth system from Frayze that captures, nurtures, and converts leads automatically — while giving you a single dashboard to manage it all.
Website Development
Your website is the foundation of your entire digital presence. We build high-performance, mobile-first websites for Thunder Bay businesses that don't just look professional — they convert visitors into paying customers.
Mobile-First, Responsive Design
Over 70% of Thunder Bay searches happen on mobile. Every site we build is optimized for phones, tablets, and desktops. Result: frictionless user experience.
SEO-Ready Architecture
Built with local Thunder Bay SEO baked in — proper heading structure, schema markup, fast page speeds, and optimized meta data. Result: rank higher from day one.
CRM & Booking Integration
Your website connects directly to your CRM. Leads flow into your pipeline, appointments get booked, and nothing falls through the cracks. Result: zero missed opportunities.
Lightning Fast Performance
Enterprise-grade hosting and modern build tools deliver sub-second load times. 53% of visitors leave sites that take longer than 3 seconds. Result: lower bounce rates, more leads.
CRM Systems
Stop running your business on sticky notes and spreadsheets. We implement CRM systems purpose-built for Thunder Bay trades, service businesses, and professional services — so every lead, every job, and every follow-up is tracked in one place.
Centralized Lead Hub
Every lead from every source — website, Google, social, referral — in one dashboard. No more checking five different apps. Result: higher close rates.
Custom Sales Pipelines
Track jobs from quote to completion with pipelines designed for your workflow — whether you're an HVAC company or a dental office. Result: predictable revenue.
Automated Review Generation
Automatically request 5-star Google reviews after every completed job. Your reputation builds itself. Result: dominant local reputation.
Real-Time Reporting
Know exactly where your revenue is coming from with dashboards that update in real time. No guesswork. Result: confident decision making.
AI Automation
The average Thunder Bay business owner spends 15+ hours per week on tasks that could be automated — data entry, follow-up emails, appointment reminders, invoice generation. We eliminate the grunt work so you can focus on what actually grows revenue.
Lead & Sales Automation
Instantly capture and follow up with every lead via SMS, email, and voicemail drops. Speed-to-lead is the #1 factor in conversion. Result: zero missed opportunities.
Workflow Orchestration
Connect 5,000+ apps with tools like Zapier, Make.com, and custom API integrations. Automate complex multi-step processes across your entire stack. Result: fewer errors, faster delivery.
Customer Communication
Automated appointment reminders, follow-up sequences, birthday messages, and satisfaction surveys. Keep customers engaged without manual effort. Result: higher retention.
Automated Reporting
Real-time dashboards that show you exactly where your money is going and where it's coming from. No more manual spreadsheet reports. Result: data-driven growth.
Lead Generation
More calls, more quotes, more revenue. We don't just "get leads" — we build the automated engine that fills your calendar with qualified Thunder Bay customers who are ready to buy. Our systems run 24/7, capturing demand from Google, Meta, and organic search.
Lead Magnets & Offers
Custom calculators, guides, and promotions that stop the scroll and capture contact info from high-intent Thunder Bay prospects. Result: lower cost per lead.
Instant AI Follow-Up
New leads receive an SMS within seconds. Speed-to-lead is the single largest predictor of conversion. We respond while your competitors sleep. Result: 4x higher close rate.
Multi-Channel Campaigns
Google Ads, Facebook, Instagram, and SEO all feeding into a single unified inbox. See every lead from every channel in one place. Result: complete pipeline visibility.
Cost-Per-Lead Tracking
Know exactly what each customer costs to acquire. Our dashboards connect ad spend to closed deals so you can scale with confidence. Result: predictable growth.
Local SEO
When someone searches "plumber near me" or "best HVAC Thunder Bay," your business needs to appear at the top. We build Thunder Bay SEO systems that dominate both Google Maps and organic results — so your phone rings instead of your competitor's.
Google Business Profile Optimization
We optimize your GBP listing for Thunder Bay keywords, manage reviews, and ensure your NAP consistency across 80+ directories. Result: dominant map pack visibility.
On-Page & Technical SEO
Proper heading structure, schema markup, fast page speeds, and locally-optimized content built around the keywords Thunder Bay customers actually search. Result: higher organic rankings.
Rank Tracking & Reporting
Monthly reports showing your keyword positions, organic traffic, and call volume from search. Real data, not vanity metrics. Result: measurable ROI.
Content & Authority Building
Local landing pages, service-area content, and citation building that position you as the authority in your Thunder Bay niche. Result: compounding organic traffic.
How We Build Your Growth System
Every Thunder Bay engagement follows our proven 4-step process. We start with data, build with precision, and deliver measurable results.
We map your current tools, identify bottlenecks, and analyze your competitive position in the Thunder Bay market.
We design your custom growth system — website, CRM, automation, and campaigns — in a staging environment before going live.
Go-live with a full optimization blitz. We monitor performance, run A/B tests, and refine until your system hits peak efficiency.
Ongoing protection, updates, and data-driven improvements. As you grow, your system grows with you.
Industries We Serve in Thunder Bay
Our growth systems are designed for service-based businesses that depend on local customers and repeat business. If you have customers, our system works.
Thunder Bay Startup Accelerator
Is your business under 120 days old? You qualify for our Startup Accelerator. Get a professional website, CRM, and growth system at 50% off for your first 6 months.
Frequently Asked Questions
Ready to Build Your Thunder Bay Growth Engine?
Get a free strategy session and see exactly how a connected growth system can transform your business. No fluff — just data-driven recommendations.