The Challenge
Global Aluminum Solutions is a premium contractor specializing in aluminum railings, frameless glass installations, and exterior structures in the GTA. Despite delivering exceptional craftsmanship, their online presence wasn't generating the volume or quality of leads their work deserved.
- Invisible Online: Competitors with inferior products were outranking them in local search.
- Manual Follow-Up: Leads came in through phone and email with no system to track or nurture them.
- No Digital Pipeline: Word-of-mouth was strong, but there was no scalable system for consistent lead flow.
The System We Installed
Frayze built a complete lead generation infrastructure designed to capture, nurture, and convert high-value residential and commercial prospects across the GTA.
1. Professional Website & Local SEO
We designed and launched a high-performance website at aluminumsolutions.ca, showcasing their portfolio of railings, glass, and aluminum structures. Every page was optimized for local search.
2. Google Search & Meta Ads
We launched high-intent Google Search campaigns and visual Meta ad sequences to put Global Aluminum in front of homeowners and builders actively looking for railing and glass solutions.
3. CRM & Automated Follow-Up
Every lead is captured in a centralized CRM. Automated sequences ensure no lead goes cold, with personalized follow-ups triggered instantly.
The Impact
Technology Stack
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