Win the buyer before the lot down the road does.
In the GTA, the buyer has ten lots within a twenty-minute drive. The first credible answer wins. Frayze answers missed calls, Marketplace chats, and DMs in seconds, books the test drive, and runs the whole system for you. Built by an operator who ran the lead engine across a 6-rooftop GTA dealer group.
BDC managers • Independent dealers • Small groups
Industries We Serve
Specialized solutions for every automotive vertical
BDC-ready workflows for independent, used, franchise, and multi-rooftop groups.
Repair, tire, quick-lube, and specialist bays with faster RO turnaround and automated booking.
Seasonal demand automation for boat sales, service, storage, and winterization.
AI follow-up + booking engines for ATVs, sleds, bikes, side-by-sides, and motorsports dealers.
Built on the lead-and-follow-up systems behind a multi-rooftop dealer operation. Every lead answered fast, worked, and tracked.
6 rooftops • 700+ vehicles
Before Frayze, our founder built and ran this lead engine from inside a GTA dealer group — one stack powering BDC, sales, finance, and service.
Not a template. The lead engine from a multi-rooftop operation, built for your store.
"This is the system I ran across six rooftops. Now it's productized so any dealer can run it."
The automotive sector isn't short on leads—it's leaking them.
We fix the operational gaps that kill response times and accountability.
The opportunities are already coming in. The problem is the follow-up, the tooling, and the lack of a consistent process from BDC to showroom.
Handled across six rooftops without losing brand voice.
One CRM, inventory feed, and appointment workflow for every rooftop.
AI concierge routes buyers to the right advisor instantly.
You've been pitched DealerSocket, VinSolutions and Activix. An operator who ran them built this instead.
Frayze isn't a DMS — and it isn't trying to replace one. It's the speed-to-lead, AI and reputation layer that sits in front of whatever you already run, and works every lead until it buys. Built by someone who actually ran these tools across a six-rooftop group.
Speed-to-lead under 5 minutes, every channel
24/7 AI voice + chat that actually books
Missed-call text-back
Dead-deal & database reactivation
Review & reputation engine
Inventory tool + syndication for a no-DMS lot
Built and priced for independents
One system — no vendor juggling
Built by someone who's sold the cars
| What a lead actually needs | Your DMS / CRM DealerSocket, VinSolutions, Activix | Point tools Matador, Podium, V12, ZopDealer | Frayze The lead + AI layer |
|---|---|---|---|
| Speed-to-lead under 5 minutes, every channel | |||
| 24/7 AI voice + chat that actually books | |||
| Missed-call text-back | |||
| Dead-deal & database reactivation | |||
| Review & reputation engine | |||
| Inventory tool + syndication for a no-DMS lot | |||
| Built and priced for independents | |||
| One system — no vendor juggling | |||
| Built by someone who's sold the cars |
Personally run in the wild: DealerSocket · VinSolutions · Activix · Matador · HubSpot · SalesPype · ZopDealer · AutoDealersDigital · V12
Your DMS runs the back office — desking, F&I, accounting. Keep it. Frayze catches the lead before it walks to the dealer down the road, then works it until it shows up on your lot.
Usage billed at cost
Calls, texts, and AI usage are billed pass-through—pay only for the conversations you win.
Automotive-specific automation in one platform.
Your team gets clarity, your customers get instant responses, and leadership finally sees the full pipeline.
Six pillars. One revenue engine.
Independent dealers don't need six vendors and six logins. Frayze runs all six pillars as one system — start with what moves metal this month, add the rest as you grow.
Inventory & Merchandising
Get every unit online, fast and everywhere.
- Inventory tool or DMS feed
- Syndication to AutoTrader, CarGurus, Kijiji & Marketplace
- Aged-unit, price-drop & needs-photos alerts
- Inventory-driven auto social posts
Capture & Speed-to-Lead
Answer every lead in seconds, on every channel.
- Instant responders across web, SMS, DM & calls
- Missed-call text-back
- AI chat & voice that qualify and book
- Trade-in & financing intakes (AutoCorp, AutoVerify, Carfax)
Follow-up & Conversion
Where the money actually is.
- Speed-to-lead & long-term nurture sequences
- Dead-deal reactivation
- Equity & service-to-sales mining
- Appointment & show automation
Reputation & Retention
Turn every sale into the next one.
- Automated review generation & monitoring
- Review-to-social loop
- Service reminders
- Repeat-purchase nurture
Demand
Fill the top of the funnel.
- Local SEO & Google Business Profile
- Google & Meta ad management
- Pixels & analytics
- Landing pages & funnels
Attribution
Know what's actually working.
- Ad-to-call & ad-to-sold tracking
- Source on every lead
- Live dealer dashboard
- Cost-per-sold-vehicle by channel
The big platforms charge enterprise money for an AI bolt-on. We build it in.
A connected AI layer that answers, qualifies, books and follows up across every channel, 24/7 — so a 30-car lot responds like a six-rooftop group, and no lead waits until morning.
AI Voice Agent
Answers inbound calls and follows up on leads 24/7, qualifies the buyer, and books the appointment straight into the calendar.
AI Web & SMS Chat
Inventory-aware chat that answers real questions, captures the lead, and pushes for the test drive — day or night.
Missed-Call Text-Back
Every missed call fires an instant text so the lead never bounces to the dealer down the street.
AI Vehicle Matching
Matches buyers (including subprime) to the right unit against live inventory — no embarrassing rejections, no wrong cars shown.
Document AI
Collects and chases the documents a deal needs, automatically, so finance isn't stuck waiting on the customer.
Dead-Deal Reactivation
AI works your cold database and stalled quotes in the background and surfaces the ones ready to buy again.
Proven inside a six-rooftop dealer group — before Frayze was Frayze.
- 700+ cars matched daily against a rolling live inventory
- Voice agents built on ElevenLabs and Vapi, in 6 languages
- First-of-its-kind 2-way AutoCorp credit integration
- 72 staff live across 6 rooftops in 10 days — on AI and automation
No DMS? That's our advantage, not your problem.
DealerSocket-class systems are overkill and overpriced for a 30-car lot — so most independents run on spreadsheets and Marketplace. Frayze builds you a real inventory tool, syndication, and follow-up: the system a small dealer could never otherwise afford.
Live today at The Motoring District (Greater Sudbury): a full inventory + deal-desk + lead-magnet system built for an independent with no DMS.
Book a dealer walkthroughCustom inventory tool
A real back-end to manage stock — no DMS required, no per-seat enterprise contract.
VIN-decode intake
Scan or type a VIN, auto-fill year/make/model/trim, optimize photos in the browser, publish.
Everywhere syndication
One entry pushes the unit to AutoTrader, CarGurus, Kijiji Autos and Facebook Marketplace.
Inventory-driven social
New units and price drops auto-post to your social — merchandising that runs itself.
SEO vehicle pages
Every unit gets a fast, search-friendly detail page that ranks for 'used {make} {model} {city}'.
Built-in deal desk & lead magnets
Payment calculators, trade-in & affordability tools, and an F&I deal desk — capture and close in one place.
We don't just run your leads — we build the site they land on.
The lead system is only as good as the site feeding it. Whether you own your site or you're locked into an OEM platform, Frayze builds the pages that rank, capture, and convert used-car buyers.
Your whole site, built to sell
Fast, SEO-first, inventory baked in.
- Modern dealer site built for speed and Google
- Inventory engine + ranking vehicle detail pages baked in
- Lead capture on every page (trade, finance, test drive)
- Owned and managed by us — no DIY, no vendor juggling
We manage your used-car sites
Keep your OEM site untouched. Win the used-car search anyway.
- Independent 'Used Cars in {City}' authority sites that rank where your OEM site can't
- 100% OEM-compliant and non-invasive — we never touch your franchise site
- Capture the used-car lead and feed it straight into your CRM
- Owned lead magnets (credit, trade, payment tools) on assets you control
Your used inventory is where the margin and the search freedom live. We own that lane for you.
At a 6-rooftop GTA group we rebuilt the site in-house and ran it to 600–700% monthly traffic — syndicated to AutoTrader, CarGurus, Kijiji and Google Merchant — plus dedicated used-car authority sites that dominated local organic.
How rollout works
A step-by-step guide to implementing Frayze in your dealership.
Map calls, chats, and DMs
Audit every inbound channel and configure routing by rooftop, lender, and salesperson.
Launch AI follow-up
Turn on missed-call text-back, Marketplace responders, and review flows within days.
Train the BDC
Equip advisors with scripts, dashboards, and coaching prompts for accountability.
Every step from first contact to signed deal
One connected system that captures every lead, automates the busywork, and books more jobs — so you can focus on the work.
AI Lead Response
Every inquiry gets answered in seconds — day, night, and weekends.
Learn moreAI Receptionist
A 24/7 voice assistant that answers, qualifies, and books for you.
Learn moreMissed-Call Follow-Up
Every missed call gets an instant text back before they call the next guy.
Learn moreLead Qualification
Filter out tire-kickers so your team only talks to ready-to-buy customers.
Appointment Booking
Leads book themselves straight into your calendar — no phone tag.
Pipeline Automation
Every deal moves forward on its own, so nothing slips through the cracks.
Reviews & Reputation
Automatically ask for reviews at the right moment and turn 5-star feedback into new customers.
Learn moreFollow-Up Sequences
Automated email and SMS that nurture every lead until they're ready to buy.
Estimates, Invoicing & Document Signing
Send quotes, collect payment, and get contracts and documents signed — all in one place.
Extend your automotive playbooks.
Browse fresh guides, templates, and tools built for independent dealers and service teams.
The system, proven across six rooftops.
Everything above isn't theory — it's what our founder built and ran for a multi-rooftop GTA dealer group before Frayze existed.
Flagship automotive build
Four years. Six rooftops. One revenue engine — rebuilt from the inside.
Need A Car is the case study most agencies can't write — because Frayze wasn't hired by them, it was built inside them by a former sales-and-finance rep. Eight phases of work: database reengagement, multi-language scale, 10-day live rollout, AI layer, owned stack, 2-way credit integration, dashboards, and the moonshot.
Three tiers. Turn on what you need, scale as you grow.
No rigid packages. Every dealer starts where it makes sense and adds the rest as they grow — these are the capabilities each tier turns on.
Core
Capture & respond
- Dealer website + ranking vehicle pages
- Inventory tool or DMS feed
- Syndication to AutoTrader, CarGurus, Kijiji & Marketplace
- Instant lead responders on every channel
- Missed-call text-back
- Reviews & reputation engine
- Basic social posting
- Database reactivation
Growth
Automate & convert
Everything in Core, plus:
- Full lead-flow automation & CRM pipeline
- Long-term nurture + dead-deal reactivation
- Integration stack (AutoCorp, AutoVerify, Carfax)
- AI chat that qualifies & books
- Reputation management
- Basic attribution & reporting
Group / Authority
Scale & attribute
Everything in Growth, plus:
- Google & Meta ad management
- Full ad-to-sold attribution
- AI voice agent, 24/7
- Multi-rooftop & shared inventory
- Dedicated account manager
- Custom integrations
Usage (calls, texts, AI) is billed at cost. The onboarding build is scoped to your store — pricing comes on a quick call once we know your rooftop(s).
Book a scoping call400% inbound lead growth across a 6-rooftop group.
Before Frayze, our founder built and ran the lead engine at Need A Car / Toronto Auto Group — the systems this program is built on.
Read the Need A Car storyHow it works
- 1Map your current calls, chats, and social DMs.
- 2Launch missed-call text-back, AI responders, and review flows.
- 3Train your advisors/BDC with a guided playbook and dashboards.
Automotive questions we hear every week.
Still unsure? These are the operational questions dealers and service shops ask before they switch to Frayze.
Sell More Vehicles, Book More Service
Choose the system that solves your biggest bottleneck — slow lead response, an empty service bay, or stalled ad spend.
CRM & Follow-Up System
Respond to every lead in seconds and turn more enquiries into booked test drives.
See how it worksLead Generation Engine
Keep your sales floor busy with a steady, predictable flow of qualified buyers.
See how it worksScale System (Ads)
Google & Meta ad management tied to real revenue, so you know every dollar pays off.
See how it worksWeb Design & Local SEO
Get found by local buyers and turn website visits into leads for your dealership.
See how it worksEnterprise AI
Let AI qualify, route, and answer every lead 24/7, so none slip through after hours.
See how it worksNeed A Car: 400% More Appointments
See how AI follow-up automation turned more leads into booked appointments.
Read case studyOr go straight to a specific capability: